{"id":12866,"date":"2026-09-07T01:48:10","date_gmt":"2026-09-06T15:48:10","guid":{"rendered":"https:\/\/hiringlab.indeed.com\/au\/?p=12866"},"modified":"2026-09-17T07:51:29","modified_gmt":"2026-09-16T21:51:29","slug":"its-beginning-to-look-a-lot-like-christmas-job-ads-are-everywhere","status":"publish","type":"post","link":"https:\/\/hiringlab.indeed.com\/au\/blog\/2026\/09\/07\/its-beginning-to-look-a-lot-like-christmas-job-ads-are-everywhere\/","title":{"rendered":"It\u2019s Beginning to Look a Lot Like Christmas: Job Ads Are Everywhere"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Key points:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>At the end of August, 1.8% of Australian job postings mentioned Christmas in the job title, up from 1.0% at the same time last year.\u00a0<\/li>\n\n\n\n<li>Jobseeker interest in Christmas jobs has outpaced recent years, possibly reflecting higher unemployment and Australia\u2019s ongoing cost-of-living crisis.\u00a0<\/li>\n\n\n\n<li>At the end of August, 1.4% of jobseeker searches were for Christmas-related jobs, up from 1.3% last year.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">While it\u2019s still early, Christmas hiring is off to a strong start, with Christmas-related job postings tracking ahead of the past three years. That\u2019s good news for jobseekers looking for seasonal work, though offset by increased competition for these roles. Jobseekers are searching earlier and more often for these jobs than we\u2019ve ever seen before.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Demand for Christmas workers is often determined by the number of products you expect to sell and the number of customers you need to service. Both increase sharply throughout November and December, prompting retailers to temporarily increase their staff. But the search for talent always begins much earlier.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strong Christmas hiring is a sign that employers are feeling optimistic leading into the most lucrative time of the year for many Australian businesses. And they have good reason to be: household spending has increased 5.5% over the past year, and, even accounting for rising prices, purchases are up 2.4%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In many respects, retail conditions leading into Christmas this year are brighter than we\u2019ve seen for several years. So far, Christmas hiring trends are following suit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Christmas recruitment started early this year<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Christmas-related hiring started earlier this year. Postings rose sharply through early August, stabilised briefly, and have since surged higher, remaining a little stronger than we typically see at this time of year.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the end of August, job postings featuring keywords such as \u2018Christmas\u2019 or \u2018Xmas\u2019 in their job titles accounted for 1.8% of all Australian job postings on Indeed. That tracks well ahead of last year (1.0%) \u2013 when Christmas hiring started uncharacteristically slowly \u2013 but is also outpacing 2023 (1.6%) and 2024 (1.6%).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last year, Christmas hiring peaked in early October before declining sharply throughout November and December.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2026\/09\/07013906\/Screenshot-2026-09-06-at-10.38.39-AM-1024x578.png\" alt=\"Line graph titled \u201cAustralian Christmas job postings.\u201d Indeed\u2019s data show that Christmas-related job postings appeared earlier this year and throughout August have outpaced hiring in previous years.\u00a0\" class=\"wp-image-12871\" srcset=\"https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2026\/09\/07013906\/Screenshot-2026-09-06-at-10.38.39-AM-1024x578.png 1024w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2026\/09\/07013906\/Screenshot-2026-09-06-at-10.38.39-AM-300x169.png 300w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2026\/09\/07013906\/Screenshot-2026-09-06-at-10.38.39-AM-768x434.png 768w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2026\/09\/07013906\/Screenshot-2026-09-06-at-10.38.39-AM.png 1240w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Line graph titled \u201cAustralian Christmas job postings.\u201d Indeed\u2019s data show that Christmas-related job postings appeared earlier this year and throughout August have outpaced hiring in previous years.\u00a0<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jobseekers are active earlier this year<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Searches for Christmas work typically peak later than job postings, often towards the end of November (compared to October for job postings). This year, search activity began much earlier than normal, but by the end of August, searches had converged with last year\u2019s trend.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Around 1.4% of searches on Indeed were for Christmas jobs at the end of August, up from 1.3% last year and 1.0% back in 2023.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2026\/09\/07013428\/image-4-1024x562.png\" alt=\"Line graph titled \u201cAustralian Christmas job searches.\u201d Indeed\u2019s data show that Christmas-related searches are tracking slightly above last year's level, but began rising much earlier than they traditionally have. \u00a0\u00a0\" class=\"wp-image-12869\" srcset=\"https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2026\/09\/07013428\/image-4-1024x562.png 1024w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2026\/09\/07013428\/image-4-300x165.png 300w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2026\/09\/07013428\/image-4-768x421.png 768w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2026\/09\/07013428\/image-4-1536x843.png 1536w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2026\/09\/07013428\/image-4.png 1639w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Line graph titled \u201cAustralian Christmas job searches.\u201d Indeed\u2019s data show that Christmas-related searches are tracking slightly above last year&#8217;s level, but began rising much earlier than they traditionally have. \u00a0\u00a0<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Search volumes might be higher and earlier than usual due to Australia\u2019s ongoing cost-of-living crisis, coupled with the unemployment rate increasing to a post-pandemic high. Christmas jobs are rarely permanent, but they can provide a crucial cash injection for households during one of the most expensive times of the year.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if that\u2019s the case, then the typical jobseeker for these Christmas jobs may also have changed \u2013 still plenty of students, but also a lot of adults with tight household budgets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Who is hiring this year?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Christmas job opportunities are always heavily concentrated in retail, but increased spending can also boost hiring across other parts of the economy. A day of Christmas shopping isn\u2019t possible without meals, snacks and refreshments, creating food service roles. School holidays create jobs at holiday camps and other activities, while increased holiday travel supports hiring in hospitality and tourism.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And don\u2019t forget that all those toys, clothes and other gifts don\u2019t magically appear on shelves. They first need to move from warehouses to stores or even directly to people\u2019s homes, creating seasonal opportunities in transport and logistics.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"428\" src=\"https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2026\/09\/07014107\/Screenshot-2026-09-06-at-10.40.56-AM-1024x428.png\" alt=\"Table titled \u201cRetail dominates AU Christmas opportunities.\u201d This table lists the top 10 recruiters for Christmas jobs since the beginning of August 2026. Kmart, Prouds and Australia Post were the top 3.\" class=\"wp-image-12872\" srcset=\"https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2026\/09\/07014107\/Screenshot-2026-09-06-at-10.40.56-AM-1024x428.png 1024w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2026\/09\/07014107\/Screenshot-2026-09-06-at-10.40.56-AM-300x125.png 300w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2026\/09\/07014107\/Screenshot-2026-09-06-at-10.40.56-AM-768x321.png 768w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2026\/09\/07014107\/Screenshot-2026-09-06-at-10.40.56-AM.png 1234w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Table titled \u201cRetail dominates AU Christmas opportunities.\u201d This table lists the top 10 recruiters for Christmas jobs since the beginning of August 2026. Kmart, Prouds and Australia Post were the top 3.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Australia\u2019s Christmas hiring season is off to a strong start. Job posting volumes are outpacing last year through to the end of August, while jobseekers are more active than ever. Employers are likely to receive plenty of applicants, while jobseekers searching early might be able to lock in that Christmas gig before most jobseekers realise they are available.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Methodology<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>We define Christmas job postings as those with one or more holiday-themed terms in the job title, including, but not limited to, \u2018Christmas,\u2019 \u2018Xmas\u2019 and \u2018holiday.\u2019 Seasonal job searches are defined as those containing one or more of the same list of holiday-related terms.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Christmas hiring has started strongly this year, but Australian jobseekers are also searching earlier and in greater numbers.  <\/p>\n","protected":false},"author":103,"featured_media":12873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"recruiter-hub-blocks.php","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[1],"tags":[140],"post_mwm_category":[224],"post_topic":[],"post_content_type":[],"post_duration":[],"post_actions":[],"post_franchise":[],"post_mwm_author":[182],"class_list":["post-12866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-featured","post_mwm_category-state-of-the-labour-market","post_mwm_author-cpickering"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>It\u2019s Beginning to Look a Lot Like Christmas: Job Ads Are Everywhere - Indeed Hiring Lab Australia<\/title>\n<meta name=\"description\" content=\"Christmas hiring has started strongly this year, but Australian 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