Key points:
- The number of Australian normalised job titles mentioning AI in their raw job title has more than tripled over the past year.
- Tech’s share of Australian job titles mentioning AI has fallen in recent years, but remains much higher than in other Indeed markets.
- Newly AI-labeled roles span sales, management and education, among others.
The adoption of AI tools has accelerated across Australian workplaces in recent years, and employers are increasingly weaving AI into job titles across a wider range of occupations. While this trend was initially concentrated in software and tech roles, AI now appears in many other categories, including sales, management and education – a sign that AI-related skills, tasks and tools are becoming mainstream across the labour market.
For our research, we analysed Indeed’s “normalised” job titles: detailed occupations that group similar job postings under a common label. For example, postings for “AI Engineer (Autonomous Agents)”, “Applied AI Engineer” and “AI Engineer – Urgently Needed” all fall under the label “AI Engineer”, defined consistently across countries and time. Statistical agencies such as the Australian Bureau of Statistics use a similar, but less granular approach, to classify occupations.
We define a job title as “AI-touched” when at least five postings for a particular job title mention AI in the employer’s raw job title in a given quarter. The five-posting threshold filters out one-off mentions, isolating job titles where AI language has become part of how employers define roles. We focus on job titles rather than job descriptions because descriptions can mention AI in contexts unrelated to the role itself.
A small but growing share of Australian titles are “AI-touched”
In the March quarter 2026, 71 normalised job titles in Australia included at least five postings mentioning AI in their raw job title – around 1.6% of all job titles. That number has more than tripled over the past year, having sat in the single digits as recently as two years ago.
In the past year, two clear trends have emerged. First, Australia’s adoption of AI appears slower than in other countries. The number of “AI-touched” job titles falls well short of Indeed markets in North America and Europe. Australia’s smaller job market, which includes fewer job titles, helps explain part of that gap, but usage still remains low. Second, “AI-touched” job titles in Australia remain more heavily concentrated in tech than in other markets.
Interestingly, compared to many international markets, Australia has a higher share of job postings that mention AI in their job descriptions. This suggests that Australian AI adoption might be more surface level – a part of the job but not necessarily central to the job.
Jobs with AI in their title are still primarily tech roles
In the March quarter, 61% of “AI-touched” job titles were in the tech sector. This share has declined over the years – from 75% between 2022 and 2024 and 64% in 2025 – but remains higher than in other countries.
The tech share has drifted lower across a range of countries, reflecting increasingly broad-based and critical use of AI tools across many job titles. However, AI jobs in non-tech occupations still seem less common in Australia than in most other Indeed markets.
In the United States, 63% of “AI-touched” job titles are in non-tech occupations, compared with 59% in Germany, 58% in the Netherlands and 54% in both France and the United Kingdom. By comparison, the share in Australia (39%) and Spain (36%) remains quite low, reflecting job markets where AI-related hiring is still concentrated in software development, data & analytics and other tech-related job categories.
Familiar jobs, new language
Many roles that now have AI in their title are jobs that have existed for decades. Employers are not only hiring AI specialists but also adding AI to existing job titles when AI use is required or when it now falls within the role’s purview – an indication of how AI is already reshaping jobs.
There are a number of non-tech occupations where AI is now commonly mentioned in job titles, where that wasn’t the case three years ago. These include new types of jobs, as well as jobs that have been adapted to reflect AI’s growing importance.
Conclusion
A posting with AI in its job title likely signals that the employer considers AI central to the role’s tasks or skill requirements. Our “AI-touched” measure, along with Indeed’s AI tracker, suggests that AI tools continue to diffuse through Australian workplaces. Jobs are evolving and being redefined as AI’s importance grows.
For jobseekers, the implication is that AI is becoming part of the expected toolkit across a growing range of roles. In Australia, that shift remains concentrated in the tech sector for now, but it’s slowly changing. Workers don’t necessarily require deep technical knowledge, but those who can demonstrate familiarity with AI and explain how they use it in their work are potentially better positioned as employers make that expectation increasingly explicit.
Methodology
This post analyses Indeed job postings from the March quarter 2022 to the March quarter 2026. A normalised job title is defined as “AI-touched” in a given quarter when at least five postings under that label include “AI”, “GenAI” or “artificial intelligence” in the employer’s raw job title.
Indeed’s normalised job titles group very similar postings under a single, consistently defined occupational level, making them comparable across countries and over time. They are more granular than standard occupational classifications used by statistical agencies.
